Beginning - a video compilation is played of challenger’s experiences after joining the Rainmaker challenge. They share where their lives were & where they are now: well on their way to financial freedom.
2:22 - Cassidyy welcomes challengers to Day 2 of the challenge which is all about how to build a clear path to success, powered by the same belief shared by successful entrepreneurs.
5:43 - Stephen and Chelsey emphasize the importance of transitioning your mindset from poor to wealthy thinking. The day's core theme is centered around creating wealth through efficient strategies, shifting from labor-intensive approaches (trading time) to seeking ways for fast and substantial income growth (passive income). Challengers are guided to embrace elevated thinking, reject default automations, and prioritize leveraging time for achieving remarkable results.
11:38 - Stephen transitions to a gardening analogy and explains how you'll learn to find the right 'place' (or niche) on Amazon, akin to planting the right crop in the right soil. Just as a grocery store aisle leads customers to products, Amazon's search terms act as digital aisles. You'll discover how to identify lucrative aisles, full of potential customers. The goal is to locate areas where demand exists but supply falls short or lacks quality. By doing so, you'll be equipped to place winning products on the “shelf,” ready for a prosperous harvest.
15:10 - Stephen outlines the recommended commitment of four to eight hours weekly for the initial phase, encompassing product discovery, creation, and listing on Amazon. However, the time investment can be less and aligned with how much time you want to invest during this phase. Transitioning to a more passive role post-launch involves managing the business in around one hour per week, though many Rainmakers sustain the four to eight-hour investment to cultivate multiple product streams. The timeline to go from idea to launch generally spans one to six months, with an additional one to two weeks for product launch. Demonstrating the power of shifting from "I can't" to "How can I," Stephen and Chelsey share a transformative story of shifting mindset that led to a 100x increase in income.
26:35 - They then dive into the relationship between investment and returns, advocating for a shift from "I can't" to "How can I?" mindset. Strategies for different investment levels are explored: for those with limited resources (zero to a thousand dollars), the trainers suggest utilizing their "Double Your Dough" session on Day 0 for seed money. Those with a thousand dollars or more can start more confidently, while those with ten thousand dollars or more can expedite their journey. Drawing an analogy to apple seeds and trees, they illustrate how starting with more resources can yield faster results. They challenge participants to assess their initial investment and contemplate how they could level up. They emphasize the need to shift from a mentality of scarcity to one of abundant resourcefulness, sharing two creative ways to fund the venture: leveraging borrowing with favorable terms or helping others launch their products on Amazon.
34:21 - Stephen and Chelsey emphasize overcoming the fear of expenses by shifting to an "Is it worth it to me?" mentality. They explore the costs of getting product samples, software tools, shipping, business licenses, post-launch marketing, product liability insurance, LLC and entity creation, and trademarks. Drawing comparisons to other ventures, they highlight the relative affordability of this business. Declarations are made to change limited thinking into abundant resourcefulness and to recognize the availability of time and money for the venture.
40:16 - They identify how to find profitable product niches by focusing on three key factors: sales potential, competitiveness, and profit margins. The significance of 35 to 55% plus profit margins is stressed. Stephen and Chelsey introduce the Rainmaker web app, a hub for program resources and tools, including the Power Profit Tool, community interactions, and free essentials. They also introduce Helium 10 which is the recommended software for finding profitable products. Inside the Rainmaker web app he walks challengers through the three steps: Signing up for Helium 10, obtaining the Chrome extension, and how to claim your Helium 10 badge to post in the Facebook challenge group.
54:24 - Stephen introduces TSCRK, which stands for “top searched, closest related keyword” and explains how to find it using the Helium 10 tool, Magnet. First you type into Magnet a keyword you think is the top searched closest related keyword to the product idea you have. Next, sort the search volume from high to low. Once it loads, begin to scroll down and look at the keywords on the right hand side one by one. Do any of them match what “aisle” you think your product should be on? If you’re unsure, click on the keyword and view the product page. If it’s showing results that match what your product idea is, you’ve found the TSCRK! Stephen reminds challengers that today’s purpose is to simply understand how to open X-ray and find a TSCRK; Today’s training is not to try to qualify a product because that’s what tomorrow’s training is all about! Chelsey also reminds challengers to be patient and practice, allowing oneself to go through the learning process.
1:04:00 - Stephen and Chelsey interview one Rainmaker, Tammy who shares her experiences and success stories. She discusses the mindset that is necessary to be successful in business and life, and how Rainmakers has changed her life!
